Podcast Summary

The brilliant Emma Green joins the We Are PoWEr Podcast – bringing creativity, courage, and a passion for storytelling that’s transforming communities across the North and beyond. As Communications Lead for Peel Waters, Emma combines her love of connection and communication to shape places where people truly belong.

From a film studies degree to leading communications for one of the UK’s most ambitious regeneration projects, Emma’s story proves that career paths don’t have to be linear to be impactful. What started as a fascination with Media City evolved into working for the very organization that created it – a full-circle moment powered by curiosity, authenticity, and the willingness to raise her hand and challenge convention.

With genuine warmth and insight, Emma shares how she’s turned her superpower for connection into tangible impact – from linking local independents with major waterfront developments to turning complex planning projects into national stories. Her mantra, inspired by her late aunt – “There’s value in every experience” – shapes both her career and her approach to life, reminding us that every moment has purpose.

Emma also opens up about the importance of community, crediting the Northern PoWEr Women network for providing support and opportunity during challenging times like the pandemic. Her story is proof that powerful storytelling, when rooted in authenticity and connection, can reshape not just brands or places, but people’s lives.

In this episode:

• From film studies to regeneration: finding purpose through storytelling
• How curiosity and connection created a career she never planned
• Communicating complex projects in ways that engage and inspire
• The power of challenging authority and speaking truth to power
• Why there’s “value in every experience” – personally and professionally
• How authentic communication builds thriving communities

Find out more about We Are PoWEr here. 💫